Sunday, December 31, 2006

Now I Don't Mean To Be Mean, But...


I saw this today and literally almost choked on my own saliva.

What you're looking at is the result sheet from a tutorial posted on a website. This tutorial is designed to teach people how to 'shed pounds' using photoshop. Now, I haven't tried the tutorial but, looking at the result, the poster did a bang up job of it. What you're also looking at, however, is a Dove ad.

I don't know how many of you know this, but if you've accidently turned on the TV some time in the last six months, particularly during the day, you've probably seen a Campaign for Real Beauty ad from Dove. Their latest marketting gig has teamed up with Oprah, it seems, and is designed to use real people - not runway models - to market their product. Now, don't get me wrong, I've yet to see a housewive in her oatmeal stained bathrobe, but they have at least embraced the fat chick.

If you can't see the irony by now, i'll hit you over the head with it - they've taken someone who was embracing her outer fat chick on tv and in print and made her into a skinny chick, ya know, so she feels better about herself. They airbrushed an ad campaign based on not airbrushing.

Dove, I think you have more work to do.

No comments: